August 19, 2016
“A THING of beauty is a joy forever:
Its loveliness increases; it will never
Pass into nothingness; but still will keep”
– John Keats
In the industry of Graphic Recording and Graphic Facilitation (referred to generally as ‘Visual Practice’), as in so many other design industries, there is a constant need to find balance between process and product – form and function.
We talk a lot as a group about the importance of content. Indeed, one of the catch-cries of the fabulous Brandy Agerbeck (Author of The Graphic Facilitators’ Guide) is “Content is King!”. This is irrefutably true. As Visual Practitioners we are content-capturers, synthesisers, and sense makers. Our role is first and foremost to reflect your ideas.
What I don’t think we talk about quite enough though, is the importance of beauty in our work. Without doubt, there is still significant value in using visual language that isn’t “beautiful” – this speaks to the process or function side of coin. Even the simplest of images will still help us to better engage in, understand and remember content.
But what extra value are we missing out on if we don’t also pay attention to form and product? Here’s a little diagram that illustrates the value and the balance between the two, as I see it:
There seems to be a misconception that paying attention to the artistry in Visual Practise somehow distracts us from the content, but it’s quite the contrary. Having a final product that’s sweet on the eye will only serve to deepen and broaden the expression of your content. Here are some reasons why:
1. Eliminate Distraction
A poorly executed graphic recording or illustration has the potential to frustrate rather than engage its audience. If text is messy and hard to read, or icons and drawings are unclear, this can be a cause of distraction. A clean, practised and well-executed style will ensure the illustration is clean, clear, easy to navigate and enjoyable to look at.
2. Engaging & sharing
A beautiful illustration will capture the imagination and excitement of the audience. This will often lead to the piece of work (and most importantly – the content within it) to be talked about (at the time and long after), photographed and shared within teams and communities. This creates a buzz around the event and subject matter, and spreads your message further.
If you are sending digital files to your audience and broader network via email or online gallery, the chance of people engaging in and reading through your content is much higher if the final product looks attractive.
At this year’s IFVP (International Forum of Visual Practitioners) Conference in Washington DC, the amazing comic book king and author Scott McCloud asked how many Apple users in the audience still had their original packaging… just about all of us did. It’s just so goddamn lovely to look at! This is the power of good design.
If people love to look at the artefacts you create, they will live on much longer than their less-attractive counterparts. I am often thrilled to receive feedback that outputs from sessions I’ve worked on are hanging in offices and tea rooms around the country.
If the output from events is framed / printed / hung / wallpapered… The message is on display and your content lives on. It will continue to give it’s gifts by engaging and re-engaging all those that see it.
I have spoken a number of times about the power of imagery – in particular humans and facial expressions – to increase the emotional and personal connection to content. If this is not done correctly however, it’s possible to inject the wrong emotion into your product, confuse, or even alienate your audience. When done well, it creates a powerful relationship between the viewer and the message.
In a workshop-style situation, working with smaller groups and capturing lots of voices, one of the great benefits of Graphic Recording is that’s it’s a visual way of creating shared ownership in the group.
Reflecting the ideas of your participants in an attractive and inviting way can be a very empowering experience for them. Bringing life to their ideas and vision can help them to take pride in their own thoughts and contribution, and start to imagine what that idea might look like. A well-illustrated idea may also assist your participants to find the confidence and language they need to further express themselves.
So what should you do?
If you’re a Visual Practitioner… Put aside some time to work on your skills in drawing and lettering. Get acquainted with design elements and principles, and consider how they might serve your work. Do some short courses in calligraphy and lettering. Practise drawing facial expressions (a great resource for this: http://www.grimace-project.net/). Ask your peers and clients for constructive feedback, and work on your weaknesses.
If you’re looking for a Visual Practitioner… Consider what you would like to do with the outputs from your event, and find a Visual Practitioner with a style that you and your audience like and relate to. Make a plan about how you’ll use the outputs after the event and let your VP know.
June 5, 2016
As the world of Graphic Recording broadens, and more and more industries and events are cottoning on to this great tool, I thought it would be useful to share some tips on how to get the most value out of your Graphic Recorder.
1. Know where Graphic Recording is most useful
GR is a truly wonderful and powerful tool when used correctly. If used in an inappropriate setting however, it’s value can be compromised… And that’s no good for the client or the GR!
Your GR should be able to inform you of whether your event is suited to Graphic Recording, but here are some pointers to start with:
Places GR really shines include (but is not limited to):
– Conferences / Forums / Summits / etc
– Big picture, ‘visioning’ workshops
– High level strategy planning
– Community engagement
– Planning workshops
and it’s great for capturing:
– Panel discussions
– Debrief conversations / summaries
– Facilitated group conversations
Here are some places GR doesn’t work so well:
– Detailed, task-focused workshops
– Detailed report outs
If a piece of work is too detailed or task-focussed, the high-level snapshot that GRs are so great at becomes irrelevant, and probably impossible.
The other important distinction is between a ‘report out’ and a ‘debrief’. When working in breakout groups then coming back to share your work, the usefulness of GR really depends on how this is done.
A report out refers to a member or members of each breakout group reporting back their work to the wider group.
If it is simply reading out a long list from a flipchart, this is not the best place for a GR capture – it will just be replicating what your participants have already captured.
However, if your groups are instructed to report back just their top three big ideas and flesh each out a little, this would be an appropriate place to use GR.
Ending an activity with a broader group debrief conversation (e.g. what surprised you? what were the big ideas? what did you learn?) is an ideal place to utilise Graphic Recording. The flow of a conversation and linking themes between groups will lead to a rich cross-group snapshot illustration.
Both approaches are equally valuable, it just depends on what outcome you’re after.
2. Know why you want them there
There are many reasons to engage a GR, and usually they would be numerous for any given event. It’s a useful exercise to prioritise your reasons for using GR, as it may inform better ways to work on the day and recommendations for your deliverable. Here are some common reasons:
– To help people engage in the content on the day
– To help people reflect on the content during the day
– To help guide conversation
– To help participants interact and contribute
– To capture content & share with participants after the event
– To capture content & share with people not in attendance
– To create a visual / series of visuals with a specific purpose (e.g. a future vision to hand up in your office)
– A point of difference for your event
For example, if engaging and reflecting on the day is a higher priority we would put some time into considering where we’re placed in the room, how many people can see us, and how the work can be galleried throughout the day. If capturing content to share after the day is a higher priority, we’ll focus more on how to get the best deliverable.
3. Know what you’re going to do with the output, and let people know
Every event I work at, I will have numerous participants ask with some concern “Will we get copies of these? How do we see these after today? Is someone taking photos?”.
I always assure them that I am photographing everything, and it will come back to them in some shape or form, however it’s great to have a plan from the get go.
At a minimum, all the outputs from the event should be emailed to all the participants in attendance, or made available via your intranet / website.
There are plenty of other cool things you can do with them though, so think creatively! Here are some examples I’ve come up with, but have a chat to your friendly GR to see what might be suitable and relevant in your case.
– Email to all participants (and any other relevant peeps, e.g. the wider team or organisation, stakeholders or clients)
– Create a gallery on your website or intranet
– Make it into your team’s / organisation’s screensaver or desktop image
– Turn it into a Prezi
– Turn it into an interactive pdf with links to provide more detail
– Turn it into an animation with a voiceover
– Print as posters for your office
– Make into a wall decal or wall paper for your reception area or tea room
– Print on canvas
– Make into a calendar
– Create a booklet
– Create your own colouring book
– Use in your reports
– Use parts of images into prints, t-shirts or mugs
– Print onto mousepads
– Print as postcards
4. Share your agenda early
As GRs, we work at all sorts of events with all sort of clients all the time. Over time, we develop a good sense of how we can best support all the different elements of your event.
The earlier we can have a look at the agenda (even in it’s draft stage), the earlier we can work with you to make sure you get the most out of us on the day!
This could be considering where we are positioned, where to put the artwork at break times, any red flags, and any extra things we have in our box of tricks to make your event sing (e.g. we may be able to help with branding for your event, or have a great graphic template for an activity, or have a suggestion on how to visually enhance an element of the agenda).
5. Encourage people to engage with it
On the day of your event, make sure your facilitator or MC introduces the GR from the beginning and explains what they are doing and where participants will be able to access the output (or even better, have your GR explain it themselves!).
Encourage people throughout the day to go and have a look in the breaks, to take their own photos, and (if appropriate) to share them on social media or your internal social network as the day unfolds.
In general, Graphic Recorders are massive nerds for what we do. We love doing it, we love talking about it, we love working with our clients, and we love uncovering new ways of working to help make your events awesome.
There’s always more to discover. Make the most of your GR experience… go on – lick the plate clean!
May 23, 2016
On April 28th 2016, Australia Post hosted a Female Entrepreneurs Summit at their HQ on Bourke Street.
I couldn’t be more proud to have been involved, and more inspired by the incredible women (and a couple of great blokes, too) who spoke and listened on the day.
May 19, 2016
When I was a teenager, I had a french exchange student – Margot Bonnet (such a beautifully french name!). We were incredibly well matched and became instant pals. One of our favourite pastimes was to type sentences into the online translator, which I imagine would have been on the primitive side in 1999, and watch the other roar with laughter at the (usually completely nonsensical) result.
The best bit was you could then translate it back again, so we’d both be able to revel in the joke at the expense of an internet, like us, in its adolescence.
I often describe Graphic Recording as being similar to translating. It’s translating words into pictures. Concepts into metaphors. Ideas into maps and illustrations. I had never really considered though… What happens when you try to translate it back?
I recently had the privilege of working with the NDIA (National Disability Insurance Agency) at a three day conference for senior staff in Geelong.
Due to the nature of their work, and because they’re an awesome organisation, NDIA work hard to be an employer of choice for people with a disability. This meant having an Auslan Interpreter and a Visual Interpreter (Graphic Recorder – that’s me), and it also meant that all my illustrations would need to be translated back into words in order to be put through reading software for the vision impaired.
So for the first time, this service was included in part of my engagement with the organisation… and it was fascinating.
From the three day event, I ended up with 32 illustrations. These translated into 25 pages of text – that’s 6,489 words. Here are some of my observations and reflections:
1) A picture really does tell a thousand words.
I was struck by the amount of extra words and context setting that had to be added in order to communicate the same thing that could be done with boxes, lines, arrows and drawings. These shapes and symbols aren’t just useful for capturing information with ease, but they allow for us to download it much more directly, too.
I like to think of good communication like a smart budgeter (which I’m not, by the way… sorry Dad) – you should aim for limited words / effort for maximum return. It’s quite amazing how much we can save by implementing even the most simple visuals in our communications.
2) Repetition and relationships.
Part of why Graphic Recording is so useful is that it provides a snapshot of your content, and allows you to easily identify patterns and themes. As we humans are basically pattern recognition machines, we eat this right up. Economical communication at it’s best.
(Check out this great vid from Dan Roam on Pattern Recognition).
One way we do this is by the repetition of symbols and / or illustrations, so we can easily see where the same subject or issue is being repeated. The other is by using “connectors” (arrows, lines, etc) to show how one bit of content relates to another.
In translating from the picture back to words, a lot of this richness was lost. There are some things you can still do, sure – like using headings, sub headings and dot points… but you completely lose that ‘single view’ and the power of those repeated symbols both in a single illustration, and throughout all 32 illustrations as a batch.
3) That memory retention stuff is no joke…
I know all the stats in relation to how powerful visuals are for memory retention, particularly when they’re paired with words like we do in Graphic Recording (6 x better memory retention than words alone – check out John Medina’s research). I’ve received great feedback from my clients in relation to how well it’s worked for them. I haven’t ever really had the opportunity to test it for myself though, and this was a real doosie – a client I’d never worked with before, in an unfamiliar industry, with a variety of brand new content.
As I made my way through each illustration – even weeks later – I had to marvel at how much I could remember about each presentation. I remembered how everything was related to each other. I remembered each speaker and subject clearly. I remembered the feeling in the room. I remembered what was between the lines. I, even as an outsider, would feel fairly confident in explaining the content to someone else if I could use the illustration as a prop. That’s pretty magic I reckon.
4) Content attack!
Even I was surprised by the serious amount and depth of content that was captured. 6,489 words worth, that can be viewed and absorbed in a series of purdy pictures. Upon seeing the content all typed out like the proper grown ups do, the wonderful sneakiness of the whole thing really sunk in.
Can you imagine finishing a conference and sending a wrap-up of 6,489 words to all your participants? And expecting them to not only READ it, but to then USE it to explain to their team what they’d learned? Nah-uh. Nope. Never.
SURPRISE! Content attack. That’s what we’re slipping into your unsuspecting delegates’ inboxes when they receive these illustrative summaries post-event. Mwwahhhahahahahahah.
5) Making it human, helps.
Looking at a picture of a person displaying emotion – looking happy / sad / proud / afraid / etc… Is a very different experience to writing the words: “we are happy” or “there is a picture of someone looking proud”. I really felt sad
<picture of me looking sad> …see what I mean?
when I had to omit these from the written versions. There just wasn’t any way to translate these emotional cues into words – at least not without setting up a whole narrative around a person, why they were there, how they’d been let down before… Which is super for a novel, but not so suited to a conference summary.
Paul Ekman (a psychologist and pioneer in the study of emotions and their relationship to facial expressions) found there to be seven universally recognised facial expressions. These are happiness, sadness, anger, fear, surprise, contempt, and disgust. Of course there are many more types of expressions, but these seven Ekman found to be recognised the same way globally – regardless of age, culture, literacy, or geography.
When we get to use expressions in our pictures, we not only instantly communicate the feeling and emotion around a particular subject, but we can communicate it despite any cultural or linguistic barriers.
We also know from the advertising world that people use emotions – and not logic – when making decisions. The ability to inject emotion into your content through illustration is powerful, and should not be taken for granted.
December 18, 2015
November 11, 2015
The wonderful Lisa McInnes-Smith gave a fantastic inspirational talk at last years TEDx Melbourne event, and Think in Colour were there to record her story.
Click here to see Lisa’s blog with the video of her wonderfully funny and personal talk.
July 2, 2015
The first annual Centre for Global Business, Leadership Research Group Forum addressed leadership development opportunities and challenges in the new economy. Leadership development is considered the number one human capital priority for contemporary organisations. The forum delivered the latest thinking and practice on leadership development to benefit organisations looking to gain a competitive advantage.
June 26, 2015
Community Child Care Co-operative is a NSW based non-profit organisation working in the education and care services sector. Their aim is to inform and inspire early education and care services, and influence government policy, practices and programs so that children within NSW have access to quality education and care services that meet the needs of their communities.
Their conference in May this year was nothing short of inspiring, with a wonderfully curated selection of speakers who spoke with courage, honesty and passion.
May 28, 2015
The article below was written for ArtsHub, published 28.05.15
“Graphic Recording” describes the process of visually capturing and organising information in a meaningful and engaging way (using drawings, typography, shapes and text), in real time.
While Graphic Recording can be useful pretty much anywhere people are talking, it is most often used at conferences, workshops and consultations.
More than just pictures, the process is a powerful tool for analysis, dialogue, problem solving, decision-making, brainstorming, and planning.
It also creates a common understanding and sense of ownership for participants, and enhances their comprehension during and memory retention after a session.
In his NY Times Bestseller “Brain Rules”, molecular biologist Dr John J. Medina describes the power of combining words and images: “We are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”
There are countless other statistics, studies and articles I could quote on the proven benefits of Graphic Recording and it’s all-round-awesomeness, but in the five years I’ve been working as a Graphic Recorder, there’s one question I get asked at every single event – without fail: “How do you do that?”.
Unfortunately, like most things, the best answer to that is practise. Lots and lots of practise. Scribe the news. Scribe TedTalks. Your meetings. Your neighbours fighting… and you will improve with every attempt. However, there are a few “golden eggs” I’ve picked up over the years that will help start you off in the right direction:
1. In the ear, out the pen
As good and nice human beings, our natural instinct is to listen to content through the lens of understanding, remembering, perhaps participating… But when we are practising Graphic Recording, we are listening only with the intention of capturing. In the ear, out the pen. I find this thought can help liberate me from becoming flustered or trying to store too much information in my brain at one time. In the ear, out the pen.
2. Pan for gold
A common mistake is to start drawing as soon as the speaker or session begins. Don’t let nerves take over. Sit back for a moment and allow the content to wash over you a little. Get a handle on the pace and tone of your speaker. Let the nuggets of gold rise to the surface – listen out for great summarising soundbites, lists (e.g. “I’m going to share 4 insights with you today”), take aways, repetition, and big statistics (don’t get bogged down in these too much though – they’re great to illustrate a point, but don’t bend over backwards to get every number down!).
3. Make connections
One of the most important parts of our job as a Graphic Recorder is to capture information in a way that is meaningful and useful. Use ‘containers’ (e.g. speech bubbles, squares, circles, starbursts) to group information that belongs together, and ‘connectors’ (e.g. arrows, lines) to show the relationship between groups of information. You can also use colour to show how things are grouped, or to denote positive / negative ideas.
4. Draw people
People love people (no matter what they say!). We understand the world best when we see it through a version of ourselves. Play around with anthropomorphising things. Have a quick ‘go to’ character you can draw – stick figures are welcomed. Learn how to quickly draw facial expressions: happy, sad, angry, proud, embarrassed, calm, bored. All these can be achieved with a few simple lines within a circle, but they play a key role in your audience quickly downloading the sentiment behind an idea.
5. Use metaphors
A good metaphor can re-imagine how people see, think and discuss an idea. Use metaphors that make sense, are relevant, and resonate. Use the words of the speaker/s. DO NOT use a football metaphor because you like football, or because you can draw a football field. If it doesn’t fit, don’t use it.
6. Everything speaks
As much as it possible, make every line with intention. The way you draw a word, or the colour you choose, can make it look serious, fun, important, scary… Play around with how you use typography – it’s not all about drawing. Sometimes you’ll just need to write a sentence for clarity – this is fine too! Know what requires detail, and what’s ok to stand alone.
Of course, every Graphic Recorder brings their own strengths and weaknesses. Leverage what you’re good at, know and work on what you’re not. Your own experience will give you your unique style and process for Graphic Recording, so be kind and gentle on yourself. Graphic Recording is an wonderful skill to learn, but you will need to invest some time into feeling comfortable. Particularly for artists, the ‘quick draw’ nature in front of an audience can be quite confronting at first.
So take these eggs, add your own special ingredients of choice, and you’re on your way to an awesome, sparkly, Graphic Recording omelette!
There are still 2 SPOTS left in Think in Colour’s Graphic Recording and Whiteboard Mastery course in June, if you’d like to learn more.
May 18, 2015
In science fiction, the robot’s struggle to learn about itself, its environment, and the people are around it is a common narrative. It is a narrative that reflects the human experience. We work hard to learn and adapt to our world and each other. In what could be described as The Wonder Years meets The Discovery Channel with a death metal soundtrack, David created a rich and diverse presentation on the art and science of learning.
Creative Mornings May. Theme: ROBOT