Graphic Recording (or Scribing) is the process of visually recording a presentation, conversation or meeting using a combination of images and words to create a ‘map’ of key themes and ideas. It is, quite literally, the art of listening.
More than just pictures, the process creates a clear common understanding, sense of ownership, comprehension and memory tool for the participants.
Human beings are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. A study conducted at the Wharton School of Business found that 50% of the audience were persuaded by a purely verbal presentation, while 67% were persuaded by the verbal presentation that had accompanying visuals.
It can also be a powerful tool in assisting analysis, dialogue, decision-making, brainstorming, planning and strategising.
Used by leading innovators such as TED Talks and Creative Innovation, Graphic Recording visually enhances presentations as they are happening, as well as recording the themes & ideas from the day in a clear, engaging and easily accessible way.
Images are created on a whiteboard as the presentation or conversation is in session, in real time.
The final images are then photographed and can be edited and coloured for use in print or mailouts, slides, websites and reports.
Images can also be used to develop models, journeys and rich pictures that can be refined and reproduced.
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For more information on how Graphic Recording can enhance your next event, please get in touch.